and then

Ayu’s now officially the face of Wacoal designer lingerie. According to Sanspo, the campaign features Ayu modeling the Wacoal designs with the tagline “TRUST ME”, and it will be used to introduce the brand to Asian markets. Not coincidentally, it will also coincide with Ayu’s tour of Asia beginning in September.

Wacoal lingerie distributed in Japan in conjunction with Peach John (a Japanese company now owned by Wacoal). Peach John president Mika “Mama” Naguti is a good friend of Ayu’s and was present during the campaign’s shooting.

• Sanspo: Ayu, SEXY Lingerie Showcase! (by way of AHS and ayu.no)
• Yahoo!: Ayumi Hamasaki appointed to promote lingerie debut in Asia (by way of AHS and ayu-mi-x.com)

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